What we actually do

The eight capabilities

Interview-to-content — The engine. Your weekly 30-minute interview becomes a month of published posts, carousels, and articles across your platforms. You talk; we do everything else.

Engagement & inbox management — Comments answered, DMs worked, conversations started. On Authority Engine and above, DM responses within 2 business hours and comment responses within 4. This is where followers turn into calls.

Reputation & reviews — Review generation and response systems that build credible social proof. Real reviews from real clients only — never purchased, never fake.

Lead capture — Lead magnets, bio links, and landing hooks that turn profile visitors into subscribers and booked calls. Inbound infrastructure for your authority.

Short-form video — Your interview repurposed into reels and shorts. Same ideas, new format, wider reach — without you filming anything extra.

LinkedIn newsletter — A newsletter built from your content and grown from your audience. Owned attention that compounds beyond the feed.

Personal branding — Voice, positioning, and profile work. We make sure what people find when they look you up says "hire this person."

Social media audit — The paid standalone audit: profiles, content, and positioning reviewed with prioritized fixes. The usual first step before a pilot.

The three retainers

• Presence — $800/mo ($450 setup): interview-to-content publishing, profile management, and engagement basics. A consistent, credible presence.
• Authority Engine — $1,500/mo ($900 setup): the hero tier. Everything in Presence plus DM/inbox management, lead capture, short-form video, and full pipeline reporting.
• Category King — $2,500/mo ($1,500 setup): all six platforms including X/Twitter, LinkedIn newsletter, reputation management, priority support.

There is no call guarantee. Social Signal removed its earlier call guarantee because it was unproven; instead you get the call-tracking dashboard — every call the system produces, reported in numbers, so you can judge it yourself. New clients start with the 30-day pilot — $1,500, credited in full toward the retainer if you continue.

Frequently asked questions

Are these services sold separately or only in tiers?

They're bundled into the three retainer tiers — Presence, Authority Engine, and Category King — because the machine works best as a complete system. The social media audit is the one standalone product: a paid deep-dive that feeds into the pilot.

What's the difference between the interview-to-content service and content I could make myself?

None in theory — the method is teachable and we publish the playbook. The difference is execution: a weekly interview reliably becomes a month of published content, daily engagement, and worked DMs, without you writing, scheduling, or posting anything.

Which services handle inbound leads versus outbound conversations?

Lead capture builds the inbound side — lead magnets, bio links, and landing hooks that convert profile visitors into subscribers and calls. Engagement and inbox management works the conversational side — comments and DMs turned into sales conversations.

How does the audit relate to the retainer?

The social media audit is a paid standalone product: a full review of your profiles, content, and positioning with prioritized recommendations. Many clients run the audit first, then roll straight into the 30-day pilot to execute on the findings.

Keep reading

PlanAuthority Engine — $1,500/mo Done-for-You GuidePricing: Social Media Retainers ServiceInterview-to-Content Engine GuideThe 30-Day Pilot: $1,500, Credited