Resources: the playbooks we give away
The full method, free. We sell done-for-you execution — the playbooks are yours to keep.
Why we publish the whole playbook
Social Signal is a social media agency and client-acquisition system for founder-led B2B coaches, consultants, and advisors. We sell pipeline — booked sales calls — not secrets. So we publish the complete method: the ROI math, the LinkedIn system, the repurposing cascade, and the personal-brand framework. Use it yourself, or hire us to run it for you. Either way, you'll know exactly what good looks like.
The four pillar guides
Measuring what matters
Social media ROI for coaches teaches you to measure social media the only way that matters: pipeline. Cost per booked call, the full revenue equation, attribution without perfect tracking, and why vanity metrics lie. If you can't answer "what did this earn me," start here.
The LinkedIn pipeline
LinkedIn lead generation is the complete playbook: a profile engineered to convert, a content system that builds authority daily, comment-to-conversation tactics, DM conversations that earn the call, and the newsletter engine. The whole system, step by step.
The content engine
Content repurposing shows how one 30-minute founder interview becomes 30 pieces of content — the cascade, the cadence math, platform adaptation, and the AI-draft-plus-human-QC workflow that keeps quality high. This is the engine behind everything we publish.
The trust asset
Personal brand as a sales asset covers positioning, voice, proof, and distribution — the four parts of a founder-led brand that shortens sales cycles and supports premium pricing. Includes the FTC disclosure rules every coach should follow.
What these resources teach
Together, the guides teach the operating system behind a booked-call pipeline: how to think about ROI before you spend a dollar, how to turn LinkedIn into conversations, how to produce a month of content from one interview, and how to build the personal brand that makes buyers choose you before the first call. Each pillar links to focused deep-dives when you want a specific tactic.
Key terms, defined
New to the vocabulary? Our glossary defines the ten terms you'll see across these guides — engagement rate, DM funnel, lead magnet, content pillars, and more — in plain language, one line each.
Prefer it done for you?
Reading the playbook is free. Running it every week — the interviews, drafts, approvals, publishing, DMs, and reporting — is what we do. Compare pricing, see how the process works, or apply for the pilot: $1,500 for 30 days, credited toward your retainer if you continue.
Stop renting attention. Start booking calls.
The 30-day Pilot is $1,500 — credited in full if you continue. There is no call guarantee — the call-tracking dashboard reports every call the system produces, in numbers (weekly 30-minute interview required; 5 pilots max at a time).
Apply for the pilot3-month initial term, then month-to-month · 30-day notice · Human QC on everything