X: your thinking, in the room where it happens

X, plainly: what it costs

Let's start with the money. X coverage is a $49/month add-on on Presence ($800/mo) and Authority Engine ($1,500/mo). On Category King ($2,500/mo), X coverage is included at no extra charge — you never pay the $49.

The add-on covers: daily posts from your weekly interview, substantive replies inside the conversations your buyers follow, and DM management within SLA. If you skip the add-on, we simply don't run X — everything else in your tier runs exactly the same. No bundled mystery fees, no fine print.

Why X belongs in the mix

X is the real-time conversation layer of B2B. Founders, operators, investors, and advisors argue about ideas in public there every day — in replies, quote posts, and threads. For a coach or consultant, being a visible voice in those conversations is credibility that compounds. Buyers check X to see how you think in the open, not just what you claim on a landing page.

What X coverage includes

Daily posts. Short posts drafted from your weekly interview — one idea per post, written in your voice, approved by you. Frameworks, opinions, observations. The interview's long answers become a week of sharp short ones.

Replies and engagement. We put you inside the conversations your buyers already follow: substantive replies to industry figures, founders, and advisor accounts. Not "great point!" — real thinking, in public, attached to your name. This is how strangers learn your name on X.

DMs. Managed within the 2-business-hour SLA on Authority Engine and above — conversations that start in replies get worked into DMs, and DMs into calls.

Cadence

A typical day: one to several short posts, replies inside the active industry conversations that matter, and DM management every business day. X rewards consistency and speed — same-day presence in the threads your buyers read, with your approval on anything that carries your name.

What good looks like

Good on X is reputation, not reach: replies from people with real audiences, quote posts of your takes, followers who are buyers rather than peers, and DMs that open with "saw your reply on…" We watch who engages — then we work the conversations that matter.

How it feeds booked calls

The path: visibility (daily posts) → credibility (substantive replies in buyer conversations) → familiarity (consistent presence over weeks) → conversation (DMs worked within SLA). A buyer who's watched you think in public for a month books a very different call than a cold lead — the trust work is already done. Terms: 3-month initial term, then month-to-month, 30 days' notice; kickoff within 48 hours; first post live within 7 days; support Mon–Fri, 9am–6pm ET.

Frequently asked questions

Is the $49/mo X add-on worth it?

It depends on where your buyers spend time. If your buyers, referral partners, or industry voices are active on X, the add-on pays for itself in visibility alone. If they're not, skip it — your tier runs the same without it. We'll give you an honest read during onboarding, and on Category King it's included anyway, so the question never comes up.

What's included in X coverage?

Daily posts drafted from your weekly interview (you approve everything), substantive replies inside the conversations your buyers follow, and DM management — responses within 2 business hours on Authority Engine and above. Plus the monthly pipeline report by the 3rd business day, covering X-driven conversations alongside every other channel.

Why isn't X included in every tier?

Honest pricing. Folding X into every tier would raise the base price for clients whose buyers aren't on X — and we won't charge you for coverage you don't need. So it's a separate $49/mo line item on Presence and Authority Engine, and baked into Category King, our maximum tier, at no extra charge.

Do I approve X posts before they go out?

Yes — same as every platform. Every post is drafted from your interview words, passes human quality control, and waits for your approval before publication. X moves fast, so we batch approvals to keep the cadence tight, but nothing with your name on it publishes without your sign-off. That's non-negotiable across all tiers.

I already post on X myself. Can we coordinate?

Yes. Some clients keep posting personally while we run the systematic layer — daily posts, replies, DMs. We agree on lanes during onboarding so nothing duplicates or contradicts. Your personal posts stay yours; our drafts still pass through your approval. Most clients hand it over fully within a quarter once they see the cadence we keep.

Is there a call guarantee?

No. There is no call guarantee — Social Signal removed its earlier guarantee because it was unproven. What you get instead is the call-tracking dashboard: every call the system produces, reported in numbers, so you can judge it yourself.

Keep reading

PlanAuthority Engine — $1,500/mo Done-for-You PlanCategory King — $2,500/mo Full Coverage ServiceDM & Comment Management for Founders PlatformLinkedIn Lead Generation Service