Frequently asked questions

Three retainers: Presence at $800/month ($450 setup), Authority Engine at $1,500/month ($900 setup), and Category King at $2,500/month ($1,500 setup). X/Twitter is a $49/month add-on on Presence and Authority Engine, included in Category King. That's the entire price list — no per-post fees, no upsell packages.

3-month initial term, then month-to-month, with a 30-day cancellation notice. No exit fees, no retention calls, and everything we created for you stays yours. We keep terms short because we want clients who stay for results, not sunk costs.

There is no call guarantee. Social Signal removed its earlier guarantee because it was unproven. What you get instead is the call-tracking dashboard — every call the system produces, reported in numbers, so you can judge it yourself.

Because the machine runs on your voice. No interview means no raw material — no stories, no opinions, no frameworks — which means no content and no conversations to work. The interview is your part of the bargain; everything else is ours.

Full management of your X/Twitter presence — content publishing, engagement, and DM work — for $49/month on Presence and Authority Engine. It's included at no extra charge in Category King. If your buyers aren't on X, don't add it; we'll tell you honestly whether it fits.

Yes, and we disclose it plainly. AI assists with drafting; a human editor reviews every piece for accuracy, voice, and sense; and you approve everything before it publishes. The ideas, stories, and expertise are yours — they come from your weekly interview.

Never. Drafts arrive in one batch after each interview, you approve or request changes, and only approved content goes live. No auto-publishing, no 'we thought you'd like it.' This is a standing term of the service, not a favor.

Two things: a 30-minute interview where you talk and we record, and a short approval pass on the content batch — usually 10 to 15 minutes. No writing, no scheduling, no posting, no answering DMs unless you want to.

Kickoff within 48 hours of onboarding, and your first post goes live within 7 days. The first interview usually happens in the kickoff week, so the machine starts with real material on day one.

A monthly pipeline report, delivered by the 3rd business day, shows conversations started, DMs worked, calls booked, and what's converting. We report pipeline and booked calls — never likes or follower counts. Support runs Mon–Fri 9am–6pm ET if you want interim visibility.

Tell us ahead and we reschedule — the cadence survives one missed week on banked content. Miss repeatedly and the machine starves: there is no content worth publishing without your thinking, which is why the interview matters more than any single post.

Most clients start with the 30-day pilot at $1,500 — the complete machine for a full month, credited in full toward your retainer if you continue within 14 days. We cap pilots at 5 concurrent so each one gets real attention.

You do — always. If you cancel, everything stays with you: published content, drafts, positioning work, all of it. No hostage assets, no licensing games.

We're based in Erie, PA and serve clients nationwide across the US. The system is built for English-language B2B markets; if you're elsewhere, ask and we'll tell you honestly whether it's a fit.

Then we're probably not your agency. The interview-to-content machine depends on founder expertise, and we've tuned everything — voice calibration, content pillars, DM playbooks — for this buyer. We'd rather refer you elsewhere than run a system built for someone else.