/* Social Signal — editorial premium design system */
:root{
  --paper:#FBFAF8; --ink:#0C1322; --blue:#2E4BFF; --blue-deep:#1E36C8;
  --lime:#C6F24E; --muted:#5B6478; --dark:#0B1120; --dark-2:#111A30;
  --line:#E7E3DA; --card:#FFFFFF; --radius:14px;
  --serif:"Fraunces",Georgia,serif; --sans:"Inter",system-ui,-apple-system,sans-serif;
  --max:1140px; --prose:760px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--sans);background:var(--paper);color:var(--ink);
  font-size:17px;line-height:1.7;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto}
a{color:var(--blue);text-decoration-thickness:1px;text-underline-offset:3px}
a:hover{color:var(--blue-deep)}
:focus-visible{outline:3px solid var(--blue);outline-offset:3px;border-radius:4px}
.skip-link{position:absolute;left:-9999px;top:0;background:var(--ink);color:#fff;
  padding:.7rem 1.2rem;z-index:200;border-radius:0 0 8px 0}
.skip-link:focus{left:0;color:#fff}
h1,h2,h3{font-family:var(--serif);line-height:1.15;letter-spacing:-.01em;color:var(--ink)}
h1{font-size:clamp(2.1rem,4.6vw,3.4rem);font-weight:700}
h2{font-size:clamp(1.5rem,2.8vw,2rem);font-weight:600;margin:2.6rem 0 .9rem}
h3{font-size:1.2rem;font-weight:600;margin:1.8rem 0 .6rem}
p{margin:0 0 1.1rem}
ul,ol{margin:0 0 1.2rem 1.4rem}
li{margin-bottom:.45rem}

/* ---------- header / nav ---------- */
.site-header{position:sticky;top:0;z-index:100;background:rgba(251,250,248,.94);
  backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.header-inner{max-width:var(--max);margin:0 auto;padding:.7rem 1.25rem;
  display:flex;align-items:center;gap:1.5rem}
.brand{display:flex;align-items:center;gap:.6rem;text-decoration:none;color:var(--ink);margin-right:auto}
.brand-word{font-family:var(--serif);font-weight:700;font-size:1.25rem}
.brand-tag{font-size:.72rem;font-weight:600;color:var(--muted);border:1px solid var(--line);
  border-radius:99px;padding:.15rem .6rem;white-space:nowrap}
.site-nav{display:flex;align-items:center;gap:1.4rem}
.nav-list{display:flex;align-items:center;gap:1.25rem;list-style:none;margin:0}
.nav-list>li>a{color:var(--ink);text-decoration:none;font-weight:600;font-size:.95rem}
.nav-list>li>a:hover{color:var(--blue)}
.has-drop{position:relative}
.drop{position:absolute;top:calc(100% + 10px);left:-12px;min-width:250px;background:var(--card);
  border:1px solid var(--line);border-radius:12px;box-shadow:0 18px 40px rgba(12,19,34,.12);
  list-style:none;margin:0;padding:.5rem;display:none}
.has-drop:hover .drop,.has-drop:focus-within .drop{display:block}
.drop a{display:block;padding:.55rem .8rem;border-radius:8px;color:var(--ink);
  text-decoration:none;font-size:.93rem;font-weight:500}
.drop a:hover{background:#F1EFE9;color:var(--blue-deep)}
.drop-sep{height:1px;background:var(--line);margin:.4rem .6rem}
.pill{font-size:.68rem;font-weight:700;background:var(--lime);border-radius:99px;padding:.1rem .5rem;margin-left:.3rem}
.nav-toggle{display:none}
.nav-burger{display:none;flex-direction:column;gap:5px;cursor:pointer;padding:.5rem}
.nav-burger span{width:26px;height:2.5px;background:var(--ink);border-radius:2px}

/* ---------- buttons ---------- */
.btn{display:inline-block;background:var(--blue);color:#fff;font-weight:700;
  padding:.85rem 1.7rem;border-radius:99px;text-decoration:none;border:none;
  font-size:1rem;cursor:pointer;transition:transform .15s ease,box-shadow .15s ease}
.btn:hover{color:#fff;background:var(--blue-deep);transform:translateY(-1px);
  box-shadow:0 10px 24px rgba(46,75,255,.28)}
.btn-lime{background:var(--lime);color:var(--ink)}
.btn-lime:hover{background:#b5e23c;color:var(--ink)}
.btn-ghost{background:transparent;color:var(--ink);border:2px solid var(--ink)}
.btn-ghost:hover{background:var(--ink);color:#fff}
.btn-small{padding:.55rem 1.15rem;font-size:.9rem}
.btn-row{display:flex;gap:.8rem;flex-wrap:wrap;margin:1.4rem 0}

/* ---------- hero ---------- */
.hero-dark{background:var(--dark);color:#fff;position:relative;overflow:hidden}
.hero-dark::before{content:"";position:absolute;inset:0;
  background:
   radial-gradient(620px 340px at 12% 8%,rgba(46,75,255,.35),transparent 60%),
   radial-gradient(520px 380px at 88% 90%,rgba(198,242,78,.10),transparent 60%);
  pointer-events:none}
.hero-dark .hero-inner{position:relative;max-width:var(--max);margin:0 auto;
  padding:4.5rem 1.25rem 3.5rem}
.hero-dark h1{color:#fff;max-width:16ch}
.hero-dark .deck{color:#C4CBDD;font-size:1.2rem;max-width:56ch;margin:1.1rem 0 0}
.hero-kicker{display:inline-block;font-size:.78rem;font-weight:700;letter-spacing:.14em;
  text-transform:uppercase;color:var(--lime);margin-bottom:1rem}
.hero-ctas{display:flex;gap:.9rem;flex-wrap:wrap;margin-top:1.8rem}
.stat-strip{position:relative;border-top:1px solid rgba(255,255,255,.14);margin-top:3rem;
  padding-top:1.8rem;display:grid;grid-template-columns:repeat(4,1fr);gap:1.2rem}
.stat-num{font-family:var(--serif);font-size:1.9rem;font-weight:700;color:var(--lime)}
.stat-label{font-size:.85rem;color:#AEB7CC;margin-top:.2rem}
.hero-arcs{position:absolute;right:-40px;top:50%;transform:translateY(-50%);opacity:.5;pointer-events:none}

.hero-std{background:linear-gradient(180deg,#F3F1EB, var(--paper));border-bottom:1px solid var(--line)}
.hero-std .hero-inner{max-width:var(--prose);margin:0 auto;padding:3.2rem 1.25rem 2.4rem}
.crumb{font-size:.82rem;color:var(--muted);margin-bottom:1rem}
.crumb a{color:var(--muted);text-decoration:none}
.crumb a:hover{color:var(--blue)}
.hero-std .deck{color:var(--muted);font-size:1.15rem;margin-top:.9rem}
.definition{margin:1.8rem 0 0;padding:1.3rem 1.5rem;background:var(--card);
  border:1px solid var(--line);border-left:5px solid var(--blue);border-radius:0 var(--radius) var(--radius) 0;
  font-size:1.02rem}
.definition strong.def-label{display:block;font-size:.75rem;letter-spacing:.12em;
  text-transform:uppercase;color:var(--blue);margin-bottom:.4rem;font-family:var(--sans)}

/* ---------- content ---------- */
.content-wrap{max-width:var(--prose);margin:0 auto;padding:2.5rem 1.25rem 1rem}
.content-wrap.wide{max-width:var(--max)}
.content-wrap p,.content-wrap li{color:#232B3D}
.takeaways{background:#0B1120;color:#EDEFF6;border-radius:var(--radius);
  padding:1.6rem 1.8rem;margin:2.2rem 0}
.takeaways h2{color:var(--lime);font-size:1.05rem;font-family:var(--sans);
  letter-spacing:.1em;text-transform:uppercase;margin:0 0 .8rem}
.takeaways ul{margin:0 0 0 1.2rem}
.takeaways li{color:#D7DCEA;margin-bottom:.5rem}
.takeaways li::marker{color:var(--lime)}
.callout{border:1px solid var(--line);border-left:5px solid var(--lime);
  background:#fff;border-radius:0 var(--radius) var(--radius) 0;padding:1.2rem 1.4rem;margin:2rem 0}
table{width:100%;border-collapse:collapse;margin:1.8rem 0;font-size:.95rem}
th,td{text-align:left;padding:.8rem .9rem;border-bottom:1px solid var(--line);vertical-align:top}
th{font-weight:700;background:#F3F1EB}
tbody tr:hover{background:#FAF9F5}

/* tier cards */
.tier-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.2rem;margin:2.2rem 0}
.tier-card{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);
  padding:1.8rem 1.6rem;display:flex;flex-direction:column;position:relative}
.tier-card.hero-tier{border:2px solid var(--blue);box-shadow:0 16px 40px rgba(46,75,255,.14)}
.tier-flag{position:absolute;top:-14px;left:50%;transform:translateX(-50%);
  background:var(--blue);color:#fff;font-size:.72rem;font-weight:700;letter-spacing:.08em;
  text-transform:uppercase;padding:.3rem .9rem;border-radius:99px;white-space:nowrap}
.tier-name{font-family:var(--serif);font-size:1.4rem;font-weight:700}
.tier-price{font-family:var(--serif);font-size:2.2rem;font-weight:700;margin:.6rem 0 .1rem}
.tier-price small{font-size:1rem;font-family:var(--sans);font-weight:500;color:var(--muted)}
.tier-setup{font-size:.88rem;color:var(--muted);margin-bottom:1rem}
.tier-card ul{list-style:none;margin:0 0 1.4rem}
.tier-card li{padding-left:1.6rem;position:relative;font-size:.95rem}
.tier-card li::before{content:"✓";position:absolute;left:0;color:var(--blue);font-weight:700}
.tier-card .btn{margin-top:auto;text-align:center}

/* process timeline */
.timeline{list-style:none;margin:2rem 0 2rem 0;counter-reset:step;position:relative}
.timeline::before{content:"";position:absolute;left:19px;top:8px;bottom:8px;width:2px;background:var(--line)}
.timeline li{position:relative;padding:0 0 2rem 3.4rem;counter-increment:step}
.timeline li::before{content:counter(step);position:absolute;left:0;top:0;width:40px;height:40px;
  border-radius:50%;background:var(--blue);color:#fff;font-weight:700;
  display:flex;align-items:center;justify-content:center;font-size:1rem;z-index:1}
.timeline h3{margin:0 0 .4rem}

/* faq accordions */
.faq-section{margin:3rem 0 1rem}
.faq-section h2{margin-bottom:1.2rem}
details.faq{border:1px solid var(--line);border-radius:12px;margin-bottom:.7rem;background:#fff;overflow:hidden}
details.faq summary{cursor:pointer;padding:1.05rem 1.3rem;font-weight:600;list-style:none;
  display:flex;justify-content:space-between;align-items:center;gap:1rem}
details.faq summary::-webkit-details-marker{display:none}
details.faq summary::after{content:"+";font-size:1.5rem;color:var(--blue);font-weight:400;flex-shrink:0}
details.faq[open] summary::after{content:"–"}
details.faq .faq-a{padding:0 1.3rem 1.2rem;color:#232B3D}
details.faq .faq-a p:last-child{margin-bottom:0}

/* related cards */
.related{margin:3rem 0 1rem}
.related h2{margin-bottom:1.2rem}
.related-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:1rem}
.related-card{display:block;background:#fff;border:1px solid var(--line);border-radius:12px;
  padding:1.2rem 1.3rem;text-decoration:none;color:var(--ink)}
.related-card:hover{border-color:var(--blue);transform:translateY(-2px);
  box-shadow:0 10px 24px rgba(12,19,34,.08)}
.related-card .rc-type{font-size:.72rem;font-weight:700;letter-spacing:.1em;
  text-transform:uppercase;color:var(--blue)}
.related-card .rc-title{font-family:var(--serif);font-weight:600;font-size:1.05rem;margin-top:.3rem}

/* cta band */
.cta-band{background:var(--dark);color:#fff;margin-top:3.5rem;position:relative;overflow:hidden}
.cta-band::before{content:"";position:absolute;inset:0;
  background:radial-gradient(560px 300px at 85% 20%,rgba(46,75,255,.4),transparent 60%);pointer-events:none}
.cta-inner{position:relative;max-width:var(--prose);margin:0 auto;padding:3.5rem 1.25rem;text-align:center}
.cta-band h2{color:#fff;font-size:clamp(1.6rem,3.4vw,2.3rem);margin:0 0 .8rem}
.cta-band p{color:#C4CBDD;max-width:52ch;margin:0 auto 1.6rem}
.cta-note{font-size:.82rem;color:#8B94AB;margin-top:1rem}

/* forms */
.apply-form{background:#fff;border:1px solid var(--line);border-radius:var(--radius);
  padding:2rem;margin:2rem 0}
.field{margin-bottom:1.2rem}
.field label{display:block;font-weight:600;margin-bottom:.35rem;font-size:.95rem}
.field input,.field select,.field textarea{width:100%;padding:.8rem 1rem;font-size:1rem;
  border:1.5px solid var(--line);border-radius:10px;font-family:var(--sans);background:var(--paper)}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--blue);
  box-shadow:0 0 0 3px rgba(46,75,255,.15)}
.field .hint{font-size:.82rem;color:var(--muted);margin-top:.3rem}
.form-msg{border-radius:10px;padding:1rem 1.2rem;margin-top:1rem;display:none}
.form-msg.ok{display:block;background:#EFFBD6;border:1px solid #9BD41F;color:#2c4400}
.form-msg.err{display:block;background:#FDECEC;border:1px solid #F19999;color:#7A1F1F}

/* footer */
.site-footer{background:var(--dark);color:#C4CBDD;margin-top:0}
.footer-inner{max-width:var(--max);margin:0 auto;padding:3.5rem 1.25rem 2rem;
  display:grid;grid-template-columns:1.4fr repeat(5,1fr);gap:2rem}
.footer-entity{font-size:.95rem;margin:1rem 0 .6rem;color:#EDEFF6}
.footer-loc{font-size:.85rem;color:#8B94AB}
.footer-col h2{font-family:var(--sans);font-size:.78rem;font-weight:700;letter-spacing:.12em;
  text-transform:uppercase;color:#fff;margin:0 0 .9rem}
.footer-col ul{list-style:none;margin:0}
.footer-col li{margin-bottom:.45rem}
.footer-col a{color:#AEB7CC;text-decoration:none;font-size:.9rem}
.footer-col a:hover{color:var(--lime)}
.footer-base{border-top:1px solid rgba(255,255,255,.12);text-align:center;
  padding:1.3rem;font-size:.85rem;color:#8B94AB}

/* misc */
.badge{display:inline-block;background:var(--lime);color:var(--ink);font-weight:700;
  font-size:.78rem;padding:.25rem .8rem;border-radius:99px;letter-spacing:.04em}
.divider-arcs{display:block;margin:2.5rem auto;opacity:.6}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}

/* responsive */
@media (max-width:1020px){
  .footer-inner{grid-template-columns:1fr 1fr 1fr}
  .footer-brand{grid-column:1/-1}
}
@media (max-width:860px){
  .nav-burger{display:flex}
  .site-nav{position:absolute;top:100%;left:0;right:0;background:var(--paper);
    border-bottom:1px solid var(--line);flex-direction:column;align-items:stretch;
    padding:0 1.25rem;display:none;max-height:80vh;overflow:auto}
  .nav-toggle:checked ~ .site-nav{display:flex}
  .nav-list{flex-direction:column;align-items:stretch;gap:0;padding:.8rem 0}
  .nav-list>li>a{display:block;padding:.7rem 0;border-bottom:1px solid var(--line)}
  .drop{position:static;display:block;box-shadow:none;border:none;background:transparent;padding:0 0 .4rem 1rem}
  .has-drop:hover .drop{display:block}
  .nav-cta{margin:1rem 0 1.4rem;text-align:center}
  .stat-strip{grid-template-columns:repeat(2,1fr)}
  .tier-grid{grid-template-columns:1fr}
  .footer-inner{grid-template-columns:1fr 1fr}
  .hero-arcs{display:none}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *{transition:none!important}
}